The University of Arizona Campus Repository: Recent submissions
Now showing items 21-40 of 110548
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COOKING WITH PURPOSE: A COMPREHENSIVE FEASIBILITY AND SCALABILITY ASSESSMENT USING LARGE-LANGUAGE-MODEL-ASSISTED EVALUATIONBackground: Youth in South-side Tucson, a designated food desert, experience elevated rates of hypertension, type 2 diabetes, and obesity. ‘Cooking with Purpose' is a culinary education program designed to equip participants with practical cooking skills and nutritional literacy. Objective: To evaluate the feasibility and potential scalability of the pilot program using a large-language-model (LLM) pipeline that converts qualitative feedback into quantitative metrics. Methods: Twenty participants (aged 6-20) completed three 90-minute sessions delivered bi-weekly at a public library. Pre- and post- questionnaires (2-3 items each, Likert + open-ended) captured engagement, satisfaction, and behavior-change intent. GPT-4 (temperature 0.0) scored free-text responses on a 1-5 rubric. Nested averaging aggregated item-level scores to participant-level and cohort-level means. Feasibility criteria were ≥80 % completion, post-program satisfaction ≥4.0, and behavior-change intent ≥4.0. Results: All 20 enrolled youths completed every session (100% retention). Post-program satisfaction averaged 4.6±0.5, and GPT-4-derived behavior-change intent averaged 4.2±0.6, surpassing feasibility thresholds. Automated scoring processed all surveys in 5 min (<15 s per participant). Conclusions: High retention and strong engagement indicate that ‘Cooking with Purpose' is feasible for underserved youth. The LLM-powered evaluation pipeline markedly reduces analytic burden, supporting cost-efficient scale-up. Longer-term follow-up and multi-site trials are warranted.
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THE EFFECT OF RESOURCE INVESTMENT STRATEGY AND BUSINESS MODEL STRUCTURE ON VALUE CREATION IN RETAIL COMPANIESIntroduction: Barney's Resource-Based View theory and Porter's Value Chain Analysis are key theories in researching business resource investment strategy and business model structure. Understanding how they could work in tandem is important to provide further insight into these topics. This will be a preliminary study given the limited data availability. Objective: The primary objective of this study was to better understand the practical implications of Barney's Resource-Based Value theory and Porter's Value Chain Analysis when used together. Methods: A case study approach was employed to evaluate the connection between resource investment strategy and business model structure on value creation. The three cases were in the retail pet specialty industry (PetSmart LLC, Petco The Health and Wellness Co., and Chewy Inc.). Given the small sample size, this is a preliminary study. Results: This study found that resource investments that provide higher levels of competitive advantage may generate increased customers and profit. Secondly, resource investments utilized for primary value chain activities could produce stronger value creation effects (customer and profits). Finally, valuable resources that offer sustained competitive advantages and are invested in primary value chain activities could have the most impact on acquiring customers and increasing profit. Discussion: Companies could benefit from investing in resources that have the potential to offer sustained competitive advantages and utilizing them to strengthen primary activities. By doing so, they may benefit from increased profit and customers. Additionally, companies could benefit from prioritizing omnichannel integration as it might allow them to maximize revenue and improve customer experience.
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USING DATA ANALYTICS TO PREDICT NBA PLAYER SALARIESThis project uses advanced data analytics to develop a model to predict NBA player salaries using a combination of in season statistics and off the court characteristics of each player. The model aims to help aid general managers by providing them with an unbiased, data driven approach to evaluating NBA player value, to be used in important decisions like trades, free agent negotiations, and contract extensions. It helps by flagging players as "Underpaid" or "Overpaid" based on their performance and experience, helping general managers avoid players with hefty contracts that don't contribute to winning. Outside of the NBA front office, this model has lots of broad applications including helping player agents in contract negotiation and providing insight for sports betting companies and bettors to identify differences in mispriced player lines. Additionally, the model can be leveraged by sports companies to provide insight to audiences as to why a certain NBA player was able to sign a lucrative contract, and if it was an overpay or underpay by the team. Ultimately, this model offers a comprehensive framework for understanding the intersection of player performance, salary, and team economics, making it a valuable resource for general managers in and around the NBA.
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WHEN JUSTICE FAVORS THE WEALTHY: THE CONSEQUENCES OF LEGAL FINANCIAL OBLIGATIONSThis thesis investigates the disproportionate impact of legal financial obligations (LFOs) on low-income and minority communities within the United States criminal justice system. Through case studies, legal analysis, and sociological research, it illustrates how these monetary sanctions deepen poverty, perpetuate systemic racial inequalities, and undermine rehabilitation. The work contrasts the experiences of individuals from different socioeconomic backgrounds to highlight disparities in legal outcomes and long-term consequences. It explores the health, emotional, and familial burdens of legal debt, particularly its intergenerational effects and gendered impacts. Additionally, the thesis examines how LFOs erode civil rights, such as voting and employment access, by tethering them to one's ability to pay. The analysis critiques the economic incentives that encourage municipalities to rely on legal debt as a revenue stream, often at the expense of justice. Policy recommendations include mandatory ability-to-pay hearings, elimination of unnecessary surcharges, and alternatives to monetary penalties like wage-based fines or community service. Ultimately, this thesis argues that reforming the system of LFOs is essential to achieving a more equitable legal system, one that does not punish individuals for their poverty but instead promotes fairness, rehabilitation, and social justice.
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TELLING THEIR STORIES: SHIFTING TO EMPATHETIC, COMMUNITY-BASED STRATEGIES FOR NONPROFIT FUNDRAISINGThis fundraising handbook explores an empathy-based, community-centered approach to nonprofit fundraising, emphasizing inclusivity, emotional connection, and meaningful engagement with communities being served. It demonstrates how nonprofits can build deeper relationships by prioritizing the lived experiences of their communities and fostering a respectful and understanding environment. Empathy-driven fundraising moves beyond traditional donor-centered models, focusing on authentic, person-centered interactions. By centering the needs of both attendees and donors, nonprofits can cultivate a culture of giving rooted in trust, compassion, and shared values. This approach highlights communication, transparency, and reflection in fundraising efforts, ensuring that organizations raise funds while building long-term, meaningful relationships. This handbook is the result of applied humanities research conducted for an Honors service-learning thesis in partnership with Drag Story Hour-Arizona (DSH-Az). The research is based on a literature review, internship experiences, a community survey, and analysis of past DSH-Az fundraising events. This handbook provides practical tools for nonprofits like DSH-Az to implement empathetic, community-based fundraising principles. By utilizing inclusive, responsive practices, nonprofits can increase their impact and foster lasting engagement with their communities. Ultimately, this work demonstrates that successful fundraising is not just about raising money—it's about building connections that empower communities, honor their voices, and foster shared purpose.
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EMPOWERING COLLEGE STUDENTS AGAINST SKIN CANCER: ASSESSING AND INFLUENCING SUN PROTECTION BEHAVIORSSkin cancer remains a major health concern, particularly among young adults, despite growing public awareness about sun protection. Skin cancers are the most frequently diagnosed cancer in the United States, with melanoma ranking as the second most common cancer in adolescents and young adults. Excessive ultraviolet radiation exposure is the leading cause of all skin cancer types, underscoring the importance of prevention. A review of 7 articles (2010-2022) revealed that despite increasing sun safety awareness, risky behaviors persist due to cultural factors and misconceptions. The most effective interventions were those that integrated education, behavior change strategies, and environmental awareness. The findings highlighted the need for engaging, comprehensive educational tools that empower young adults to make informed choices about UV exposure. These insights guided the development of a tailored educational pamphlet and paired survey for University of Arizona students to assess their sun safety knowledge and behaviors. The pamphlet was viewed by college students that were recruited through multiple modalities and 52 students completed the survey before and after reviewing the pamphlet. Results showed an increase in self-reported predicted daily sun protection use, suggesting a shift toward healthier behaviors. Most participants indicated they would recommend the pamphlet, highlighting its relevance and impact. These findings support developing targeted, engaging interventions to promote UV protection and reduce skin cancer risk among young adults.
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COMPARISON OF PAIN MANAGEMENT IN PATIENTS CARED FOR BY BASIC VERSUS ADVANCED LIFE SUPPORT (BLS VS. ALS) FIRE ENGINE FIRST RESPONSE CREWSObjective: In 2023, a single large fire-based EMS agency, transitioned from a Basic Life Support (BLS) fire engine and dual paramedic Advanced Life Support (ALS) ambulance system, to an all ALS response model, with a paramedic on both the engine and ambulance transport. The impact of this transition from a dual medic (DM) ambulance to a one and one (1:1) system on patient care is unknown. In this same system, administration of morphine and transport by Basic Life Support (BLS) ambulance is encouraged as a method to improve ALS ambulance resource utilization. The aim of this study is to describe the impact of this system change on pain management. Methods: This study involved a retrospective analysis of quality improvement (QI) data gathered by the fire-based EMS agency on an ongoing basis. QI data referencing pain management was compared from the DM period (June 1, 2022, to May 31, 2023) to the 1:1 period (June 1, 2023, to May 31, 2024). Cases during the implementation of the 1:1 system (April 1, 2023, to May 30, 2024) were excluded. Key outcome measures included rates of ketamine and morphine administration, frequency of IV access and rate of ALS and BLS transports in reference to morphine administration. Statistical analysis was conducted to evaluate the association between system design change and outcomes. Statistical significance was set at p < 0.05. Results: There were 893 patients who received pain management during the DM period and 1054 during the 1:1 period. The median age / percent female was 62 years / 54% and 63 years / 54%. The frequency of ALS transports (Before: 51%, After: 51%; OR = 0.99 95% CI: 1.97, 0.51) did not change. Patients without an IV placed, despite complaints of pain, decreased from 35% to 28% (OR = 0.72, 95% CI: 0.88, 0.60). Patients who received only ketamine increased from 13% to 22% (OR = 1.94 95% CI: 2.48, 1.52), while patients the number of patients who received only morphine (Before: 50%, After: 48%; OR = 0.92, 95% CI: 1.09, 0.78) or morphine and ketamine (Before: 2%, After: 2%; OR = 1.01, 95% CI: 1.97, 0.51) showed no significant change. Among patients who received morphine, frequency of BLS transports increased from 38% to 52% (OR = 1.78 95% CI: 2.30, 1.39). Conclusion: In this single agency, the transition from a DM transport to the 1:1 system was associated with higher rates of IV insertion, increased use of ketamine and increased rates of BLS transport after morphine administration. All suggesting that the presence of a paramedic on every call allows for more aggressive pain management. Further research is necessary to determine if these single systems observations can be applied more broadly.
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FROM MUTUAL TO BURSTYN: AN EVOLUTION OF FILM REGULATION AND THE FIRST AMENDMENT IN FILM BUSINESSBetween the establishment of the American film industry in the 1900s and the post-Classical Hollywood period of the 1960s, case law directing the regulation of motion pictures underwent transformative changes. Regulation of films during this period was affected by a variety of historical factors, and can be characterized as social, governmental, or political censorship. These elements contributing to censorship were enabled by the early classification of films as business rather than art and thus unqualified for First Amendment free speech protections. This designation enabled more stringent film regulations and lent power to these social, governmental, and political exertions of control over the exhibition of pictures. This thesis traces the evolution of film regulation and censorship, and examines how those various factors endowed censorship systems with the ability to reinforce legal censorship in the film industry until films were granted free speech protections by the Supreme Court in 1952. The analysis examines how each social, political, and governmental censorship factor was enabled by the legal precedent surrounding film regulation, how the industry and legal attitudes evolved to eventually outgrow this precedent, and how residual elements of old restrictions still affect parts of film exhibition today.
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IMPROVING ENERGY EFFICIENCY IN SEMICONDUCTOR HVAC SYSTEMSThe semiconductor industry plays a major role in modern technology, including consumer electronics and advancing computing systems. As demand for semiconductors continues to grow, the need for efficient and sustainable processes has increased. A critical focus within the industry is optimizing cleanroom environments, which are essential for contamination-free production. Cleanrooms must meet strict standards for air quality, temperature, and humidity, but maintaining these conditions requires significant financial investment, energy consumption, and water usage. Addressing these challenges is essential to improving operational efficiency and reducing environmental impact. Optimizing HVAC systems in semiconductor cleanrooms provides an opportunity to address these issues. This project focuses on developing and analyzing various HVAC airflow configurations tailored for different cleanroom classifications. The primary objective is to identify the optimal configuration that balances energy usage, cost-effectiveness, water consumption, and environmental responsibility. Through modeling and analysis, various cleanroom HVAC systems were created and evaluated for their ability to supply clean air efficiently while maintaining compliance with air quality, temperature, and humidity standards. Emphasis was placed on reducing energy usage and emissions without compromising cleanroom integrity. This initiative is driven by the growing demand for sustainable manufacturing practices and the continuous expansion of the semiconductor sector. With rising global energy costs and tightening environmental regulations, HVAC optimization can reduce operational expenses and support sustainability goals. Innovative airflow configurations and energy-efficient designs can also help establish new industry standards for cleanroom operation. This report analyzes four airflow configurations, labeled Exhibits A through D, using ISO 4, ISO 5, and ISO 7 cleanrooms to simulate different manufacturing processes. Exhibit A models fully independent cleanrooms with no air reuse. Exhibit B connects the cleanrooms in sequence, recycling air between different classifications. Exhibit C mirrors A but incorporates return air into the feed stream. Exhibit D combines both return and recycled air strategies across interconnected cleanrooms. In Stage 1, all configurations were modeled under extreme hot and cold dry conditions over a six-month period. In Stage 2, daily temperature and humidity data from Chandler, Arizona were used for a more realistic, year-round cost comparison. The economic analysis evaluated financial feasibility using cash flow diagrams that included capital costs, utility expenses (electricity, municipal water, R-32, and ultra-pure water), maintenance, and equipment depreciation. Utility rates were sourced from the City of Phoenix (2024), and water costs from Whitehead (2020). A 12-year Net Present Value (NPV) analysis using a 20 percent minimum acceptable return rate was conducted. In Stage 1, Exhibit D was the most cost-efficient option (NPV: $171,037,327), while Exhibit A had the highest financial loss (NPV: $389,298,169). In Stage 2, Exhibit D again performed best (NPV: $85,822,000), while Exhibit A had the highest loss (NPV: $133,110,000). The use of real daily data in Stage 2 resulted in lower projected losses overall. In Stage 1, heating and cooling dominated electricity usage due to the modeled extremes. Assumptions in equipment sizing and weather profiles introduced uncertainty. Stage 2 results, based on daily climate data, showed greater accuracy, with humidifier operation emerging as a key cost driver. However, using daily averages may obscure fluctuations in heating and cooling demands, especially when temperatures hover near the cleanroom setpoint. This limitation can affect the accuracy of utility cost estimates. Despite these uncertainties, the relative rankings of configurations in the decision matrix are unlikely to change. Refining equipment sizing and incorporating more detailed weather data could improve future modeling. Additional considerations, such as varying air change rates and fan filter efficiencies, may provide further optimization opportunities. Based on this study, Exhibit D is expected to remain the most effective configuration. This work highlights key cost drivers and areas for future refinement in cleanroom HVAC system design.
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ACCUTANE, ACCESS, AND AHCCCS: A MEDICAID MAZE TO CLEARER SKINAccess to isotretinoin, a highly effective treatment for severe acne, is shaped not only by clinical need but also by healthcare policy. This paper examines how Arizona's Medicaid system and health insurance exchange regulations affect access to isotretinoin, particularly for low-income and rural populations. Previous studies highlight the clinical effectiveness of isotretinoin but pay less attention to the policy barriers that prevent timely treatment. This research addresses that gap by analyzing Medicaid policy documents, iPLEDGE requirements, and coverage tiers that delay or block access to care. Findings reveal that prior authorization, geographic disparities in provider access, and administrative burdens disproportionately impact underserved communities, often worsening both dermatological and psychological outcomes. By identifying these barriers, this paper argues for targeted policy reforms that streamline access and reduce health inequalities, improving quality of life for affected individuals and promoting more equitable healthcare delivery in Arizona.
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THE EFFECT OF THE DURATION AND INTENSITY OF EXERCISE ON CARDIOVASCULAR HEALTHCardiovascular disease (CVD) is the leading cause of mortality and morbidity across the world. As of 2023, it's been estimated that each year, more than half a billion people are affected, with greater than 20 millions deaths. Although regular exercise is widely known to be a protective factor against CVD, the optimal combination of exercise duration and intensity for cardiovascular health improvement remains unclear. While common exercise regimens over the past several decades have included combinations of moderate and vigorous exercise, new routines include workouts that last a fraction of the time, but promise the same benefits as longer workouts. This literature review compiles current research on how exercise models, ranging from continuous moderate-intensity training to emerging high-intensity, short-duration protocols such as 12-week sprint interval training, affect key cardiovascular health metrics, including blood pressure, heart rate, vascular resistance, and myocardial function. This review explores the physiological mechanisms behind the benefits induced by exercise, such as mitochondrial biogenesis and angiogenesis, while also considering the role of afterload and preload on blood pressure. Evidence from large longitudinal studies and targeted clinical trials demonstrates that both increased exercise intensity and duration are associated with reduced CVD risk and mortality, though diminishing benefits are observed beyond certain thresholds of intensity. Additionally, the review evaluates the value of recently popularized, time-efficient exercise routines in comparison to established guidelines. The findings highlight the multifactorial nature of cardiovascular adaptation to exercise and underscore the importance of individualized exercise prescriptions to optimize cardiovascular health in diverse populations.
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PCR PRIMER EFFICACY IN DETERMINING SALMONELLA PREVALENCE IN SOUTHERN ARIZONA SHELTER DOGS AND FERAL CATSSalmonella is an enteric pathogen that can be transmitted zoonotically between humans and animals, including companion cats and dogs. One of the virulence factors that enables colonization of the gastrointestinal tract is the type III secretion system, as encoded in Salmonella Pathogenicity Island 1 (SP-1), and one of the component proteins of this virulence factor is the Invasive A protein (InvA). InvA is encoded by the invA gene, which is highly conserved within Salmonella species, so amplification of this gene through polymerase chain reaction (PCR) is often used to detect clinical isolates of Salmonella in humans, animals, and contaminated food and water sources. This study utilized the invA PCR to determine the prevalence of Salmonella in shelter dogs and feral cats. Additionally, PCR detection efficacy was studied by utilizing different primer sets and the additive bovine serum albumin (BSA). Three different primer sets, coined the "MC" primer set, "KC" primer set, and "VO" primer set, were tested. The MC primer set detected the invA gene in 16 of 58 canine fecal samples and 6 of 56 feline fecal samples, the KC primer did not detect the invA gene in any canine fecal sample, and the VO primer set detected the invA gene in 7 of 58 canine fecal samples. It was discovered that the MC primer set was able to detect the invA gene at a lower DNA concentration than the other two, which could contribute to the higher frequency of positive results obtained with that primer set. The effects of BSA addition were observed in sample groupings from shelter dogs and feral cats that were initially positive or negative for the invA gene in their first PCR, where the presence of BSA influenced PCR results from the original samples. The addition of BSA caused 1 sample from both the canine and feline fecal samples that had initially returned as negative to be positive for the invA gene; however, 1 sample from both the canine and feline fecal samples that had initially returned as positive was not positive in the PCR with BSA. PCR is a sensitive and specific tool to confirm the presence of invA, as indicative of Salmonella, and appropriate adjustments, regarding the primer set characteristics and reaction mixture additives, should be considered. Optimizing the PCR conditions will maximize the reliability of PCR as a diagnostic tool to confirm Salmonella diagnoses and to guide treatment and preventative strategies.
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WHEY OR NO WAY? EXPLORING THE EFFECT OF WHEY PROTEIN ON KIDNEY HEALTHWhey protein, widely recognized for its superior amino acid profile and high bioavailability, has become a popular dietary supplement among athletes, bodybuilders, and individuals seeking to improve muscle mass and recovery. While its physiological benefits are well documented, concerns have been raised about its potential impact on kidney health, particularly in individuals with preexisting renal conditions. This paper examines the relationship between whey protein consumption and kidney function by exploring physiological mechanisms related to protein metabolism, renal workload, and biomarker changes. A narrative review of the literature, including animal and human studies, was performed to assess the effects of high-protein intake on kidney markers, such as glomerular filtration rate, urinary calcium excretion, and proteinuria. Findings suggest that while high protein diets may transiently increase renal workload in healthy individuals, there is limited evidence linking whey protein intake to long-term kidney damage. In contrast, individuals with chronic kidney disease may be more vulnerable to adverse effects, even with moderate increases in protein intake. Overall, whey protein appears to be safe for healthy individuals when consumed in moderation and, under certain conditions, may offer indirect renal benefits.
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ETHICAL AND RACIAL BIAS IN ARTIFICIAL INTELLIGENCE IN HEALTHCARE: A SURVEY OF CHALLENGES, CONSEQUENCES, AND MITIGATION STRATEGIESArtificial intelligence is changing the way we approach healthcare. It's helping doctors diagnose illnesses faster, tailor treatments to individual patients, and streamline daily operations. But as these technologies become more common, we need to be mindful of the biases they might carry, especially those that could harm communities already facing disparities in care. This paper brings together findings from key studies to explore how bias enters medical AI systems, how it affects real-world outcomes like misdiagnoses or unequal access to treatment, and how it can create mistrust in AI-driven care. These issues often stem from the data we use, the design choices we make, and the clinical priorities we set. Addressing them isn't just about improving accuracy; it's about ensuring fairness, accountability, and respect for patient autonomy. The paper also discusses practical steps to reduce these harms, such as creating more inclusive datasets, designing algorithms with fairness in mind, and promoting transparency through open science. It offers guidance for developing AI tools in medicine that are not only effective but also equitable and trustworthy for everyone.
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RECREATIONAL HEAT EXPOSURE TO YOUTH POPULATIONS IN TUCSON, ARIZONAThe exposure to extreme heat is both an environmental and a social issue. Youth populations are some of the most vulnerable to heat-related illness yet are often omitted in city plans and policies, further increasing their risk of exposure to the adverse impacts of extreme heat. A mixed-methodology approach using social mapping and plan evaluation was used to identify which areas within the greater Tucson area children are most vulnerable to extreme heat. The social mapping process identified a lack of services and areas where youth were particularly vulnerable to heat due to a lack of heat relief areas, like Flowing Wells and southeast Tucson. Evaluation of Tucson's 2024 Heat Action Roadmap demonstrates the city's clear mission to address heat resiliency equitably for vulnerable populations. Despite the inclusion of effective heat-specific strategies, very few were specific to youth populations.
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BREAKING THE PAIN-OPIOID CYCLE: THE PROMISE OF SPINAL CORD STIMULATORSIntroduction: Chronic pain affects approximately 20% of U.S. adults, imposing an economic burden of billions of dollars annually. The use of opioids for pain management has contributed to a public health crisis, with over two million Americans diagnosed with opioid use disorder. Non-pharmacological options, like spinal cord stimulators (SCS), offer a promising management option. Methods: A comprehensive literature review was conducted using a variety of databases. Keywords included "chronic pain", "opioid use disorder", "pain management", and "spinal cord stimulation". Inclusion criteria focused on studies published in peer-reviewed journals discussing SCS efficacy in adults with non-cancer-related chronic pain. Results: Evidence implies SCS significantly reduces pain and opioid consumption in patients with chronic pain. It is most effective in those with neuropathic pain. Improvement in quality of life, functionality, and patient satisfaction were mentioned. Long-term outcomes require further research. Discussion: SCS is a promising solution to chronic pain and opioid dependency through the disruption of pain signaling and modulation of neural pathways. Challenges like high costs, invasive procedures, and variability of outcomes in patients need to be addressed. Conclusion: SCS is a favorable alternative to opioids for managing chronic pain. Further research is needed to optimize patient selection, refine techniques, and address accessibility to maximize the impact on the population.
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THE REALITY OF PREVENTION VS. TREATMENT IN WEST VIRGINIAThis thesis takes you through West Virginia history, specifically the healthcare of West Virginians. The four health issues represented are: Black Lung Disease, The Opioid Epidemic, The COVID-19 Pandemic, and Maternal Mortality. I inspect each topic by examining current treatment methods and diverse recommended preventative techniques. This thesis promotes education and guidance on health issues plaguing rural West Virginia and those outside its borders. As a West Virginian myself, I believe it is important to discuss, educate, and improve rural healthcare for the millions of Americans that rely on it. This thesis utilizes artistic media to guide the conversation in the four health topics outlined. The major parts of West Virginia's health history will be viewed by interpreting local West Virginia paintings (Ch. 1), poems (Ch. 2), photography (Ch. 3), and sculptures (Ch. 4). This project analyzes our current healthcare practices and sparks conversation on the best ways to improve outcomes for patients -- particularly rural Americans.
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GENRE GAME SHOWMy Honors Thesis is a combination of both my major in Psychology and my minor in Film & Television. To utilize both disciplines, I decided to create a video based on the survey data I gathered about audiences' movie genre preferences. In the film industry, we have been trying to figure out audiences' preferences for centuries, and most of the data now is collected illegally through streaming services. I used a public Google Forms survey to collect this data legally from volunteer survey takers, via QR-coded posters & social media posts. Posters were distributed throughout Arizona, and before the survey was closed in April 2025, there were 340 survey entries. The ultimate goal was to find the best movie genre combo, with a variety of 8 selected genres and 3 combo add-ins. These add-ins are comedies, animation, and musicals; they are labeled as such since they can fit into any of the 8 genre categories. Through a 3 round game show, contestants earn points by guessing which genre is being referenced in each interview. Each interviewee has signed a legal consent form before being recorded. Interviews were used for the 5 worst-ranking genres and were divided into 2 guessing rounds, while the final round is the reveal of the top 3 best genre combos.
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NUTRITIONAL INTERVENTIONS FOR THE PREVENTION OF OSTEOPOROSIS IN POSTMENOPAUSAL WOMENOsteoporosis is a prevalent skeletal disorder affecting postmenopausal women, characterized by decreased bone mineral density (BMD) and increased fracture risk (34). This literature review examines nutritional interventions for preventing osteoporosis in postmenopausal women, focusing on key nutrients essential for bone health and the impact of overall dietary patterns. The literature review evaluates the roles of calcium, vitamin D, vitamin K, protein, magnesium, phytoestrogens, and omega-3 fatty acids in maintaining bone density and reducing fracture risk. By analyzing current research and guidelines, this paper aims to provide comprehensive insights into effective dietary strategies for osteoporosis prevention in this high-risk population.
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ONLINE MASTER OF SCIENCE IN MARKETING PROGRAM DIGITAL MARKETING CAMPAIGNThis thesis focuses on researching, developing, and implementing a comprehensive marketing strategy to promote the University of Arizona's new Online Master of Science in Marketing program. As online education continues to grow, establishing a strong and competitive presence in the digital marketplace is essential for attracting prospective students. Our objective was to create a data-driven, multi-channel marketing plan that effectively communicates the program's value, differentiates it from competitors, and drives enrollment. We collaborated with industry professionals and academic scholars, including Sangeetha Venkataramani, Assistant Marketing Department Head and Lecturer in Marketing at the Eller College of Management; Elyse Flynn Meyer, President of Prism Global Marketing Solutions; and Jenny Budwig, Director of Marketing at Fransmart. Their expertise in marketing assisted us in developing impactful initiatives. Our plan began with preliminary market research to analyze industry trends and target audience behaviors. Through this research, we defined our ideal student demographic, identified key motivators influencing their decision-making process, and tailored our messaging accordingly. We leveraged a combination of search engine optimization (SEO), targeted email campaigns, social media marketing, earned media, and digital advertising to create an effective strategy. Additionally, we worked closely with Arizona Online, which manages the program's landing page and information inquiries, to assess the effectiveness of our marketing efforts. By analyzing website traffic and conversion rates, we continuously tailored our strategy to maximize reach and enrollment outcomes. This thesis serves as both an academic and practical exploration of digital marketing in higher education, providing valuable insights into how universities can leverage modern marketing techniques to attract students.