What Can Better Solar Education Do?

Abstract

While Arizona has abundant solar resources, policy decisions, regulatory changes, and the absence of state level incentive programs has limited the states solar adoption rate. This study examines if better solar education can change the way people in Pima County, Arizona purchase, manage, or make decisions about solar energy technologies. With the counties high solar irradiance of almost 300 days of sunshine (80%) a year, solar power has serious potential, but adoption remains limited due to knowledge gaps, economic barriers, and policy challenges. This longitudinal survey was conducted across two semesters of Fall 2024 and Spring 2025, and there were 68 participants in the first survey and 74 participants in the second survey. Results show that better solar education is supported by over half (56%) of the participants surveyed, because they believe better solar education improves solar purchasing/management decisions. The interviews confirm the survey results, with cost savings as the main consumer driver, distrust in some solar companies, and the affordable option of Power Purchasing Agreement’s for people who cannot afford the cost of solar installation. The study further finds that solar education plays an important role in boosting solar adoption, addressing misinformation, and improving policy. The public’s support for solar education, incentives/rebates, and energy conservation programs, says that Pima County could greatly expand its clean energy sector, providing jobs, and clean energy for the future generations of this region.