Marketing & Risk Management

 

ABOUT THE COLLECTION

University of Arizona Cooperative Extension faculty from the Department of Agricultural and Resource Economics support farmers and ranchers with information resources on marketing of products and services, as well as best practices in ranch and farm management in order to enhance the productivity, profitability, and access to markets for farming enterprises. This includes risk management strategies to mitigate potential negative impacts on their businesses associated with risks inherent in the process of production, such as changes to input prices, climate change and variability, labor, and financial risk, among others. This collection includes both historical and current publications.

QUESTIONS?

Visit College of Agriculture, Life & Environmental Sciences Publications at https://extension.arizona.edu/educational-materials.

Recent Submissions

  • Direct Farm Marketing & Tourism Handbook
    Tronstad, Russell; Leones, Julie (College of Agriculture and Life Sciences, University of Arizona (Tucson, AZ), 1995)
    This is a manual intended to help farm and ranch operators and other individuals who grow or process food products market their products and services directly to the consumer. It is one way of ‘adding value’ to agriculture before products leave the farm. Some forms of direct marketing are integrally linked with tourism in the local community. This manual also explains these connections and provides information on how to enhance sales and other related tourism activities and services.

  • Arizona Ranchers' Management Guide
    Tronstad, Russell; Sprinkle, Jim; Ruyle, George (College of Agriculture and Life Sciences, University of Arizona (Tucson, AZ), 2001)