Marketing and Retailing
ABOUT THE COLLECTION
Arizona Cooperative Extension is an outreach arm of The University of Arizona and the College of Agriculture and Life Sciences (CALS). The repository collection includes current and historical Extension publications on these topics: Animal Systems; Consumer Education; Farm Management and Safety; Food Safety, Nutrition and Health; Gardening/Home Horticulture; Insects and Pest Management; Marketing and Retailing; Natural Resources and Environment; Plant Diseases; Plant Production/Crops; Water; and Youth and Family. Current publications are also available from the Cooperative Extension Publications website.
QUESTIONS?
Contact College of Agriculture and Life Sciences Publications at pubs@cals.arizona.edu.
Recent Submissions
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Trademarking your Farm or Ranch: Is It Required or Necessary?When establishing a farm or ranch business, many people wonder how to protect their business trademark, whether it be a name, logo, or your brand for marketing purposes. A brand and/or logo is important for any business since it will be how people recognize and remember you and your products.
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Enterprise Budgets: Guayule, Flood Irrigated, Southern ArizonaThis series of enterprise budgets estimate the typical economic costs and returns to establish, grow, and harvest guayule over a six-year period, using flood irrigation in southern Arizona. It should be used as a guide to estimate actual costs and returns and is not representative of any particular farm. The assumptions used in constructing these budgets are discussed below. Assistance provided by area producers and agribusinesses is much appreciated.
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Needs Assessment for Commercial Horticulture and Small Acreage in North Central ArizonaUnderstanding the needs of stakeholders is crucial for extension and outreach programs, especially in developing new programs. From January to April 2020, a needs assessment was conducted in Yavapai and Coconino Counties for the newly created Commercial Horticulture and Small Acreage (CHSA) program. The information from the needs assessment is important to extension agents, farmers (existing and potential future farmers), researches, policymakers, and private organizations interested in CHSA farming in the region. This needs assessment helped to identify the stakeholders in north central Arizona for the CHSA program and has established the needed connections for fruitful collaboration.
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Ideal Produce Wash Station for Small-scale Farmers: The Importance, Principles, Workflow Design, Water Quality, Washing, and Cooling MethodsWash stations are important for crop production operations but could also be a source of food contamination if best practices are ignored. It is the central point between the harvest and distribution of farm vegetables. Depending on the design and the capacity, wash stations can serve several purposes such as washing, packing, cold storage, and loading. Wash stations come in different designs from very simple (Fig. 1a) to complex with conveyor belts (Fig. 1b). They all have the same goal to reduce contamination. This paper discusses the importance, basic principles, components and workflow designs of a produce wash station, as well as, water, and storage factors in the context of small-scale farmers
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Questions to ask when planning to start a wholesale plant nurseryThe plant nursery business is complex and requires knowledge about the technical aspects of growing plants and managing a business. This publication is an introduction for those interested in starting their own wholesale nursery business. Different types of production systems - container and field production- are discussed as well as the types of plants typically grown in Southwest nurseries. Starting a business involves many decisions that will culminate in the development of a business plan. Resources for new producers include national, regional, and local trade organizations. A worksheet with questions is included to help future operators consider whether they want to start a new wholesale production nursery. Publication AZ1393 Revised 07/2017. Originally published 2006
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Working with Non-Profit Organizations – Cooperative Extension’s Opportunity to Expand Its ReachThis article describes the advantages and benefits of collaborations between Cooperative Extension and non-profit organizations in terms of increasing Extension's outreach capacity and assisting non-profits. Guidelines are provided for Extension personnel interested in working with non-profits.
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Sonic Pest RepellentsCommercially available sonic pest devices for use in residential applications have not been shown to be effective in scientific studies. For this reason, use of these devices is not advised to treat common pest problems. Although some researchers are developing sonic techniques that illustrate promise for very specific pests, these technologies are yet to be commercially available. As our understanding increases of how pest species receive and process sound, more relevant sonic devices may be developed. The allure of sound as a treatment for pests will remain into the future—motivated by the fact that if they are successful they will be more environmentally friendly and safer for humans.
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2001-2002 Arizona Vegetable Crop Budgets: Western Arizona (Yuma and La Paz Counties)This 2001-2002 Arizona Vegetable Crop Budget Book is comprised of tables estimating the operating and ownership costs of producing vegetable crops in Central Arizona. The costs are computed for a representative farm using representative cropping operations and are not a statistical sample of farms in the area.
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2001-2002 Arizona Vegetable Crop Budgets: Southern Arizona (Cochise, Pima and Pinal Counties)This 2001-2002 Arizona Vegetable Crop Budget Book is comprised of tables estimating the operating and ownership costs of producing vegetable crops in Central Arizona. The costs are computed for a representative farm using representative cropping operations and are not a statistical sample of farms in the area.
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2001-2002 Arizona Vegetable Crop Budgets: Central Arizona (Maricopa County)This 2001-2002 Arizona Vegetable Crop Budget Book is comprised of tables estimating the operating and ownership costs of producing vegetable crops in Central Arizona. The costs are computed for a representative farm using representative cropping operations and are not a statistical sample of farms in the area.
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Strategies for Monitoring Tourism in Your Community's EconomyThis bulletin offers information on how to track local tourism activity, and how to then present that data to the media and local decision makers.